BRAND STORY

FAMILY EDUCATIONMy name is Cheng Huang, and I was born in a rural town alongside the estuary of Changjiang River nearby Shanghai, China. Since I was young, my father instilled a high value of moral education on all his children. My father had always taught sister and me to be brave, honest and trustworthy in different circumstances, and he was like the huge tree that gave the family its warmth, courage and bright wishes. After college graduation, I started an overseas sales job and later was engaged in the business of steel wire industry by founding We Up. As years passed, I have been faithfully handling partnerships and friendships by father’s words and spirit, and I’m grateful to be able to develop the company forward with steadiness. My father has passed on for many years, but his virtuous teaching is surely to be carried on.

BRIGHT FUTUREWe Up, is the company name and its brand, and forever with the core values of win-win cooperation, mutual respect, manful to duty and heart to heart trust. Whether in partnerships or friendships, you are honestly respected and welcomed with sincerity, wishing both of us a more brilliant tomorrow.